Touch Grass Consulting

Your AI strategy
has a judgment
problem.

I’m James Haliburton. I’ve founded and sold two companies, one building agentic AI before the hype cycle arrived. Today I still build real systems in production — not advise from a distance. You’ve been sold AI strategy by people who’ve never shipped anything. I’m not one of them.

Your leadership team already knows something is wrong. Nobody wants to be the one who says it.

You bought platforms, sat through vendor demos, and hired a consulting firm that sent junior analysts with a deck full of quadrants. Six months later, your teams are more confused than when you started. The technology wasn’t the mistake — the sequence was.

56% of enterprises report no tangible benefit from their AI spend
14% of CFOs can point to measurable returns on AI investment

Talk to me before you sign the next contract.

I’m not a firm. I don’t have fifty consultants. I pressure-test your real problem, then connect you to the right execution team from a network I’ve built over twenty years.

I figure out what you actually need before you spend money finding out what you don’t.

Sometimes the right answer isn’t AI at all — it’s a better product.

How I work

In the rooms where mobile was defined. Founded and sold two companies. Still building.

Tacit

Agentic product strategy

Co-founded with veterans of Facebook, Palm, and Uber.

Less-Studio

Product craft at scale

200-person studio. Clients include Volvo, Sony, and Qualcomm.

Planara

Agentic AI for enterprise

Clients include Apple, Disney, Citi, and Google.

Clients across my direct advisory and partner network:

Google Samsung Meta Amazon Nike Walmart AT&T Nokia Airbus Toyota Ford Spotify Apple Disney Volvo Sony Bloomberg Citi

Jan 30, 2026

I Build AI Systems. My Son Is Three.

On building the thing that changes everything — and raising someone who’ll inherit it.

Read on Substack

Dec 16, 2025

I built a custom CRM last weekend.

What happens when the person advising on AI actually builds things with it.

Read on Substack

Nov 17, 2025

The Missing Playbook for Agentic Systems

Why most enterprise AI projects fail and the framework that actually works.

Read on Substack

No intake form. No sales team.

Direct line to James. If I can help, I’ll tell you how. If I can’t, I’ll tell you that too.

Or email directly: james@touchgrass.consulting

“The only person in the room who’d actually built what he was recommending.”

— VP of Product, Fortune 500 retailer

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